Capturing the essence of “What Happens Here, Stays Here” (WHHSH) and adult freedom, Las Vegas will unveiled its limited edition #WHHSH Beer this month during one of the nation’s largest music and arts festivals in Palm Springs.

#WHHSH Beer will be the first of Las Vegas’ limited edition #WHHSH products to be introduced. As the newest element of the iconic WHHSH campaign, these unique products allow Las Vegas to extend its appeal beyond travel and tourism, engage audiences in a way that no other destination does, as well as create a tangible extension of the famous Vegas experience.

“#WHHSH Beer captures the energy and excitement of Las Vegas,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). “We are thrilled for the Las Vegas brand to continue to evolve and expand with the creation of our signature #WHHSH products.”

Crafted locally in Las Vegas by Tenaya Creek Brewery, #WHHSH Beer is an easy drinking, pale ale with hints of citrus and pine creating a cool, clean finish. The exclusive beer will only be available at select Las Vegas sponsored events.