Design Thinking: Innovate Like a 'Challenger' Brand
Speaking at New Products Conference: Tom Newmaster, FORCE pkg
Principal and Owner
New product development routinely connects consumer insights with ingredients. But what if you could dramatically increase new product appeal with a third dimension: design thinking.
Come join FORCE pkg Founder Tom Newmaster for a fun, roll-up-your sleeves workshop that will challenge attendees to think outside the box while they combine product ideation and development with package design. Winner of more than 45 design awards, Newmaster has decades of food and beverage experience and has worked with many emerging and “challenger” brands rising up to compete in different markets.
The FORCE crew has strategic and tactical design experience across numerous categories, including automotive, breakfast cereal, cheese, confectionery, fresh produce, frozen food, hardware, household cleaning, housewares, ice cream, nutritional supplements, meat, outdoor, OTC and snacks.
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