Flowers Foods Announces Strategic Organizational Realignment To Drive Brand Growth And Product Innovation
Company to host webcast on Aug. 7 to discuss second quarter results, strategic priorities, and long-term targets
Flowers Foods, Inc., producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other bakery foods, announced organizational structure changes designed to increase focus on brand growth, product innovation, and improving cake business operations.
The changes, effective July 17, 2020, include the following actions:
• The consolidation of the company's Fresh Packaged Bread business unit and Specialty/Snacking business unit into a single function responsible for all brands. Mark Courtney, previously president of the Fresh Packaged Bread BU, has been named chief brand officer and leads this function. In this newly created role, Courtney is responsible for managing all Flowers brands, as well as its revenue management, shopper marketing (in-store and online promotional) and brand partnership programs.
• The establishment of a stand-alone innovation function under the direction of Debo Mukherjee, chief marketing officer.
• The appointment of David Roach, most recently president of the Snacking/Specialty BU, to the newly created position of president of Cake Operations, where he will focus exclusively on improving that area of the business.
• The repositioning of the company's foodservice business from the Snacking/Specialty BU to the Sales function, which will continue to be led by Keith Wheeler, chief sales officer.
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