Starbucks Canada has announced that Brookfield Place in Toronto will be the first location to launch Nitro Cold Brew, with more locations to come across Canada over the next several months. Following the roll out, Starbucks will be the first retailer in Canada to offer Nitro Cold Brew at scale. Nitro Cold Brew is Starbucks newest take on its signature Cold Brew, infused with nitrogen for a smooth, creamy texture. After handcrafting the Cold Brew recipe, baristas perfect the pour by pulling the tap and allowing the Cold Brew coffee to mix with the nitrogen to deliver an entirely new cold coffee experience. Nitro Cold Brew is cold right out of the tap so it is served without ice and as with Cold Brew, it's served unsweetened to highlight the flavor the cold brewing process brings out in the coffee.
While premium handcrafted espresso continues to be a best seller; the company is experiencing an increased shift in consumer preference to cold versions of these beverages. Iced beverage sales saw approximately 30 per cent growth over the past two years and represents one of the fastest growing areas of the business. Approximately one in two beverages sold out of home in Canada are cold and Starbucks expects to more than double the size of its cold beverage business in Canada within five years.
"Our success is rooted in delivering exceptional customer experiences through significant investments in technology, new store formats and coffee-forward product innovation. We know that our customers are seeking flavor experiences that are unique and Nitro Cold Brew delivers on a cold coffee experience that we know they will enjoy," said Rossann Williams, president, Starbucks Canada. "When we combine innovation with an engaging barista who is skilled in making handcrafted customized beverages, it produces something really special."