Krave Pure Foods Inc., has launched its newest innovation: the Krave Bar.

The new offering is a departure from its flagship line of jerky products, and the Krave Bar is designed to compete in the meat snack space, as consumers seek new ways for consuming protein.

The Krave Bar comes in four sweet and savory flavors: Chipotle Cherry Beef, Cranberry Thyme Turkey, Mango Jalapeño Pork and Wild Blueberry Beef. It is made with pork, beef or turkey combined with quinoa and dried fruit. The bar contains no nitrates or artificial ingredients.

The Krave Bar will be available at, CVS Pharmacy stores and other retailers nationwide with a SRP of $2.89.