Shaun White announced the latest product in partnership with KRAVE Jerky: a new Gold Label, 100% grass-fed beef jerky flavor inspired by his Olympic achievements and taste for adventure. The limited edition KRAVE flavor, Spicy Sesame Ginger Beef Jerky, was developed and inspired by Shaun White and the KRAVE culinary team to set the gold standard for jerky with an elevated flavor profile and premium 100% grass-fed beef jerky.

A longtime fan of KRAVE, Shaun sought to create a new flavor of jerky alongside the industry experts known for revolutionizing the category. Together, Shaun and KRAVE landed on the flavor to showcase his love for spice and adventure – one that would crush people's expectations of jerky and blow away the competition. Known for its daringly bold and unexpectedly tender line of jerky, KRAVE worked with Shaun to create a unique Spicy Sesame Ginger flavor that strikes the ideal balance between better-for-you and better-tasting with 100% grass-fed beef and high-quality ingredients. Shaun White and KRAVE's Gold Label Jerky has 9g of protein per serving, is gluten-free, and is made with no artificial ingredients.

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Shaun White joined KRAVE as investor and global brand ambassador earlier this year. As a member of Team KRAVE, Shaun contributes his creativity and entrepreneurship to the brand through campaigns like the 2021 KRAVE Better series of ads that debuted during the summer and the launch of his latest flavor. In the brand's KRAVE Better campaign, this partnership between Shaun White and KRAVE also featured the brand's recent packaging and digital overhaul along with the launches of KRAVE's 100% grass-fed beef products and new Zero Sugar Jerky.

Shaun White's new limited-edition Spicy Sesame Ginger Flavor is now available online at, and will be on shelves in various grocery stores early next year.