This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • Home
  • Trends
    • 2020 Trends
    • 2019 Trends
    • 2018 Trends
  • Products
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
    • Food & Beverage Product Videos
  • Ingredients
    • Phosphates & Acidulants
    • Antioxidants & Nutritionals
    • Batters, Breading & Coatings
    • Cheese, Sauces & Bases
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Proteins & Enzymes
    • Sweeteners
  • Formulation
    • Allergens & Intolerance
    • Gluten Free
    • Authentic & Ethnic
    • Calorie Reduction
    • Cost Reduction
    • Fat Reduction
    • Organic & Natural
    • Shelf Stability
    • Sugar & Sodium Reduction
    • Weight Management
    • Vegetarian
    • R&D Lab Tech / QA-QC / Food Safety
  • Better for You
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • Food Master
  • Multimedia
    • Favorite Products Poll
    • Podcasts
    • Polls
    • Videos
    • Image Galleries
    • Interactive Spotlight
  • More
    • eNewsletter Archives
    • Events
      • New Product Conference
      • Spirit of Innovation Awards
      • Industry Events
      • Webinars
    • Prepared Foods Store
    • White Papers
    • First Person Q&A
    • 19 Product Development Resources
  • Magazine
    • Current Issue
    • Archives
    • Digital Editions
  • Contact
    • Contact Us
    • Advertise
Home » 2017 Ingredients for Health Guide: Skin and Bone Health Update
Better for YouBone, Joint & Cosmetic Health

2017 Ingredients for Health Guide: Skin and Bone Health Update

Bone and joint health product launch activity represented under 1% of all global food and beverage launches in 2014 and again in 2015

Functional Food & Beverage Products

SOURCE: T.J. Hine Photography

December 14, 2016
KEYWORDS bone health / calcium in food / dairy foods / food claims / Innova Market Insights / joint health
Reprints
No Comments

Bone and joint health still remains very niche, with product launch activity tracked by Innova Market Insights with either a bone health or joint health claim representing under 1% of all global food and beverage launches in 2014 and again in 2015.

The Milk & Milk Drinks category—thanks to the inherent calcium content in milk—was the leading sub-category in 2015 for global bone and joint health positioned product launch activity, representing 13% of such product launches tracked by Innova Market Insights.

Baby Cereals & Biscuits (11%) and Sports Powders (9%) also were popular for bone/joint health claims in 2015, with Breakfast Cereals (5%), Drink Concentrates & Mixes (3%) and Juice & Juice drinks (2%) coming in as the most prevalent non-dairy categories for claims.

Added calcium is an alternative means by which to convey bone health benefits. However, global product launches with such a positioning actually decreased by 12% in 2015 from 2014. The evolving Dairy & Alternative Drinks market was the leading sub-category for added calcium claims in 2015, representing 20% of product launches, followed by Milk & Milk drinks with 14%.

New product development with a skin health focus remains relatively niche as far as the bigger picture of health is concerned. However, Innova Market Insights tracking finds that global product launches—with a skin health positioning—did increase by 17% in 2015 from 2014.

Juice & Juice Drinks is the leading market sub-category for skin health claims in 2015, representing 12% of product launches, while Snack Nuts & Seeds is the leading food sub-category for claims with 6% of activity. Examples of claims found on products include “for glowing skin” and “an aid for flawless skin and to look younger.”

The Sports Powders sub-category is a market to watch for growth for skin health or beauty claims in general. Although most sports powders are either fairly neutral or have a strong bias towards men, a few select suppliers have shown interest in marketing specifically to women. While only a small amount of all launches have a specific feminine bias, there have still been some interesting developments. The word “beauty” for example, has been used for branding in order to ally the idea of enhanced athletic performance and lean muscle with overall beauty.  


2017 Ingredients for Health Guide Categories:

Intro

Antioxidants for Health

Bone, Joint & Cosmetic Health

Cardiovascular Health

Cognitive Health

Diabetes & Blood Glucose Control

Digestive Health

Eye Health

Sports & Energy

Weight Management


Originally appeared in the December, 2016 issue of Prepared Foods as Just Skin and Bones.

Subscribe to Prepared Foods

Related Articles

2017 Ingredients for Health Guide: Digestive Health Update

2017 Ingredients for Health Guide: Foods for Eye Health

2016 Ingredients for Health Guide: Bone & Joint Health

2015 Ingredients for Health Guide: Bone & Joint Health

You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • Print & Digital Edition Subscriptions
  • Prepared Foods eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Innova_StreetCouple_900

Innova Market Insights Top Trends for 2020

SFA_900

2020 Food Trend Predictions

Food and Beverage Industry Trends

Food Trend Predictions For 2020

Cannabinoids Molecules Graphic

Beyond CBD and THC: Other cannabinoids offer possibilities for cannabis edibles

BlueDiamond_Pickle_900

Blue Diamond Spicy Dill Pickle Almonds

Prepared Foods Favorite Products Poll

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

BEST SNACKS OF 2019

Which is your favorite snack launch from 2019?
View Results Poll Archive

Products

Accelerating New Food Product Design and Development, 2nd Edition

Accelerating New Food Product Design and Development, 2nd Edition

See More Products

Prepared Foods

Prepared Foods December 2019 Cover

2019 December

Check out the December 2019 issue of Prepared Foods, featuring food and beverage industry trend predictions for 2020!

View More Create Account
  • More
    • Want More
    • Connect
    • Editorial Guidelines
    • New Product Submission Form
    • Food & Beverage Brands
    • Custom Content & Marketing Services
    • Market Research
    • List Rental
    • Survey And Sample
    • Privacy Policy
  • Advertise With Us
    • Advertise
  • Subscribe

Copyright ©2019. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing