PowerBar® introduced its first plant-based snack bar as part of its Clean Start™, which is an ongoing effort to evolve their product portfolio with cleaner ingredient labels and great tasting products. Made with 10g – 11g of protein, PowerBar® Plant Protein Bars are a flavorful option not typically seen in the plant protein category.

The Plant Protein Bars arrive at a time when plant protein products are gaining popularity due to the rising trend of consumers looking for vegetarian options. PowerBar® Plant Protein Bars are made with a few simple ingredients – nuts, nut butters, pumpkin seeds, crisped peas and rice - and dipped and drizzled with dark chocolate. PowerBar® Plant Protein bars do not contain artificial flavors, colors or sweeteners and are Non-GMO Project Verified. The Non-GMO Project Verification Seal is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance.

PowerBar Plant Protein Bars are for the active consumer in need of an on-the-go wholesome protein snack to provide long-lasting energy and satiety. PowerBar Plant Protein Bars are available in Dark Chocolate Almond Sea Salt, Dark Chocolate Peanut Butter and Dark Chocolate Salted Caramel Cashew flavors.

2017 Plant Protein Product Nutritionals:

• Dark Chocolate Almond Sea Salt: 10g almond protein, 8g fiber; does not contain gluten, soy or dairy.
• Dark Chocolate Peanut Butter: 11g peanut protein; 7g fiber; does not contain gluten, soy or dairy.
• Dark Chocolate Salted Caramel Cashew: 10g cashew protein, 7g fiber; does not contain gluten or soy. Contains dairy.