My/Mo Mochi Ice Cream launched My/Mo Ice Cream with Mochi Bits. An extension of the brand's commitment to offering creative and colorful snacking options, My/Mo Ice Cream with Mochi Bits brings innovation to the ice cream pint category and provides consumers with a new opportunity to snack on ice cream.

In less than one year, My/Mo Mochi Ice Cream has put mochi ice cream on the map with its colorful, poppable and flavorful varieties of mochi-wrapped ice cream bites. After launching in January 2017, the brand has expanded distribution to more than 6,000 retail locations across the United States, available in both the freezer section and their My/Mo Mochi Ice Cream Mochi Bars, located in the bakery section.

Building off the remarkable success of the brand's mochi ice cream, My/Mo's latest innovation reverses the experience for ice cream fanatics wanting to add some bite to their spoon-licking experience. Each carefully crafted pint of My/Mo Ice Cream with Mochi Bits contains pillowy pieces of mochi dough nestled within mouthwatering ice cream.

The new pint-size treats will be gluten-free, available in five flavor varieties: Strawberry, Mango, Green Tea, Chocolate & Salted Caramel and will hit retail shelves in early 2018.