This holiday season, Cheetos, one of the flagship brands from PepsiCo's Frito-Lay division, will be the star of the show at theater concession stands as it brings its cheesy flavor to movie snacks. Cheetos Popcorn, featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, debuted in mid-December at participating Regal Cinemas nationwide.
"We're excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership," said Sean Mathews, director of marketing, Frito-Lay North America. "Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally."
Regal Cinemas is the first national cinema chain to offer Cheetos Popcorn. The cheesy popcorn snack has previously been available at other venues across the country, but this will bring the snack nationwide.
"Cheetos Popcorn is our gift to Regal fans enjoying their favorite movie this holiday season," said John Curry, senior vice-president of foodservice, Regal Cinemas. "We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers."
Cheetos Popcorn features light, airy Regal popcorn that has been puffed and paired with warm, cheesy Cheetos flavor and Crunchy Cheetos to create a new cinema snack. Cheetos Popcorn is available in 32-ounce cups.