DRY Soda Company, creator of lightly sweet sodas, announced the launch of the its second sparkling beverage brand: DRY Zero Sugar Sodas, a line of sugar-free, USDA Organic, and Non-GMO Project Verified sodas. New DRY Zero Sugar Sodas will be available in four bubbly flavors, including Cola, Peach Tea, Mountain Berry, and Island Fruit. The beverages will make their official debut at the 2018 Fancy Food Show in January, and begin rolling out to retailers nationwide in April.
DRY Zero Sugar organic sodas are lightly sweetened with stevia leaf extract and crafted with only six to seven ingredients. The beverages do not contain any added/artificial colors, artificial sweeteners, sodium or gluten. The line’s packaging was created in collaboration with internationally celebrated artist, Catalina Estrada, and features patterns in her signature style, which combines Latin-American and Asian influences. Estrada took inspiration from DRY Zero Sugar Sodas’ various flavor notes, brightness, and effervescence to create these bespoke designs. The bold colors signify a fun and full-flavored tasting experience.
“The launch of DRY Zero Sugar Sodas marks an exciting new chapter for DRY Soda Co. We know from the rapid growth and success of our flagship line, DRY Sparkling, that consumers are elevating their expectations when it comes to beverages,” said Sharelle Klaus, founder and CEO of DRY Soda Co. “As we all know, the demand for organic products is increasing, yet until now, sugar-free organic sodas have not been widely available. People want better options for themselves and their families. Our branding, flavor choices and recipes come as a result of years of research and development. With DRY Zero Sugar Sodas, we’re offering an elevated take on sugar-free sodas in fun and inviting flavors that a wide range of consumers are seeking.”
DRY Zero Sugar organic sodas will be sold in six-packs of 12-ounce cans, with a suggested retail price of $5.99-$6.99. The new line includes another first for DRY, two caffeinated flavors, Cola and Peach Tea, which contain 45mg of caffeine per can (about the same as a traditional cola).