Good Karma Foods, a producer of plant-based milk and yogurt alternatives made from flaxseeds, announced the launch of new nutrient-packed, low-sugar Flaxmilk Omega-3 + Protein plant-based beverages in ready-to-drink formats. The new line delivers a nutritional bundle of 7-10g plant-based protein; 1,100-1,500 omega-3 healthy fats; and up to half the sugar of dairy-based offerings, per serving. Like all Good Karma products, the new line has a creamy texture, and is free of all major allergens. In addition, the new line will be available for purchase direct-to-consumer in February 2018 on Amazon.
“Good Karma is the inspiration behind everything we do,” said Doug Radi, CEO of Good Karma Foods. “Our new plant-based beverages were designed to offer the whole family highly-nutritious, low-sugar options they can conveniently enjoy on-the-go. We’re thrilled the new line will allow us to expand into new channels, including the launch of our first-ever offering on Amazon, making it even easier for families across the U.S. to purchase Good Karma products.”
The new Flaxmilk Omega-3 + Protein Lunchbox Cartons (SRP $6.99-7.99/six multi-pack of 6.75-ounce cartons) were designed to meet growing demands from parents for a convenient lower-sugar milk alternative that delivers nutrition. The Vanilla Lightly Sweetened flavor has 20% less sugar than white dairy milk, and the Chocolate flavor has 50%less sugar than chocolate dairy milk, all without the use of artificial sweeteners. Each single-serving carton also delivers 7g plant-based protein, as much calcium as dairy milk, and 1,100mg omega-3 healthy fats.
Formulated to meet increased millennial consumption of functional plant-based beverages on-the-go, the new line also features Grab-and-Go Flaxmilk Omega-3 + Protein Bottles (SRP $2.19-$2.39/10-ounce bottle). Available in Unsweetened + Protein, Lightly Sweetened Vanilla + Protein, and Chocolate + Protein, the line has options with 0g, 12g or 15g sugar, respectively, while also delivering 10g plant-based protein, 1,500mg Omega-3 healthy fats, and as much calcium as dairy milk, per serving.
In addition to the two ready-to-drink varieties, the new Flaxmilk Omega-3 + Protein will be available in shelf-stable Quart Multi-Serve options (SRP $3.29-$3.49/quart). Launching in Unsweetened + Protein and Lightly Sweetened Vanilla + Protein flavors, the Multi-Serve Quarts are ready to be enjoyed alone or as part of a plant-based recipe, while also delivering competitive levels of plant-based protein and lower levels of sugar.
Good Karma on Amazon, Retail Distribution and Marketing Support
The new line of shelf-stable Flaxmilk Omega-3 + Protein provided an opportunity for Good Karma to start selling its products direct-to-consumers online. With beverages being one of the fastest growing CPG categories online in sales, at 45% growth year-over-year, the Good Karma team announced that starting February 2018, consumers will be able to purchase the new line on Amazon.
The new Flaxmilk Omega-3 + Protein varieties will also hit retail shelves throughout the US in early 2018 in natural food stores, mainstream supermarkets and superstores. The line will be merchandised on shelf next to other shelf-stable offerings, and the 10-ounce Grab-and-Go Bottles will have additional merchandising opportunities in the refrigerated grab-and-go section of certain stores. Good Karma plans to support the launch of the Flaxmilk Omega-3 + Protein line with robust brand-building programs both on and offline.