New look, tuned-up flavors, expansion capital and appointment of director of national sales supports growth
Shaka Tea, a line of Hawai’i-grown, iced teas brewed from māmaki, an herbal tea only found in the Hawaiian archipelago, announced national distribution plans, launching in Q2 with one of the top distributors across the continental US, which complements its rebrand.
The rebrand features a more prominent shaka logo, unified design elements and move to an elongated, 14-ounce bottle. The rebrand supports an updated formulation, which has Shaka Tea, a no added sugar product, now using monk fruit for a touch of sweetness, reducing calories and offering a crisper, more finished flavor. Shaka Tea’s updated branding was designed by McLean Design, a brand creation and packaging design agency that specializes in beverage and other CPG/FMCG categories.
Shaka Tea also debuted its fourth flavor this week, Lemon Lokelani Rose, which marries the floral note of rose, inspired by the Hawaiian Lokelani rose and flower of Maui, with tart, refreshing lemon. Lemon Lokelani Rose joins Guava Gingerblossom, Mango Hibiscus and Pineapple Mint, the company’s original, three flavors.