Dole Food Company launched a line of packaged coleslaw kits. Dole is capitalizing on America’s long love affair with coleslaw to introduce the line of seasoned coleslaw kits with a flavor punch that can move the classic cabbage-based side dish to the center of the plate.

DOLE® Slawesome!™ Kits ship nationally in April as a unique flavor alternative to coleslaw. Four initial SKUs – Sweet Apple, Mango Sriracha, Fiesta Lime and Smoky BBQ – create a revolutionary new salad segment targeting coleslaw and other classic salad lovers looking to add bold new foods and flavors to their meals without sacrificing convenience or nutrition. All four DOLE Slawsome! Kits are an excellent source of Vitamin A and Vitamin C.

An intersection of Dole’s industry leadership in salad kits and slaws, the new DOLE Slawesome! line offers countless side-dish, salad-building and entrée-topping possibilities. Each kit combines a mix of shredded DOLE Mixed Cabbages and Carrots with an original Dole dressing and an instant-seasoning pack to create a fresh-made taste and experience.

• DOLE® Sweet Apple Slawesomes!™ Kit: DOLE Mixed Cabbages and Carrots topped with Dole’s Creamy Apple Dressing and Lemon Parsley Seasoning.
• DOLE® Mango Sriracha Slawesome!™ Kit:  DOLE Mixed Cabbages and Carrots topped with Dole’s Mango Sriracha Dressing and Toasted Sesame Seed Seasoning.
• DOLE® Fiesta Lime Slawesome!™ Kit: DOLE Mixed Cabbages and Carrots topped with Dole’s Fiesta Lime Vinaigrette Dressing and Herb Seasoning.
• DOLE® Smoky BBQ Slawesome!™ Kit: DOLE Mixed Cabbages and Carrots topped with Dole’s BBQ Dressing and BBQ Seasoning.

According to Overman, the new DOLE Slawesome! Kits give retail produce managers the chance to expand its popular Dole Salad Kit and Coleslaw sets with on-trend new products supported by national web, social, PR and blogger/influencer programs. DOLE Slawesome! Kits offer the opportunity to add additional complementary sales around add-ins like proteins and sandwiches. All four DOLE Slawsome! Kits are also an excellent source of Vitamin A and Vitamin C.

DOLE Slawesome! Kits will arrive in stores in early May, in time for early-summer entertaining and meal-planning, for the suggested retail price of $2.99, equivalent to Dole’s other salad kits.