SweeTARTS announced the results of its “Search for the Next Gummy Shape” contest, which invited fans to submit their favorite shape ideas for a chance to win a year’s supply of SweeTARTS Gummies, the brand’s newest product offering.
After filtering through more than 3,000 contest entries, SweeTARTS finally selected the next gummy shape to appear in future bags of SweeTARTS Gummies nationwide: the cellphone. Submitted by Crystal May of Philadelphia, who won a year’s supply of SweeTARTS Gummies,* the cellphone is an integral part of our everyday lives and “is a must-have item, just like the new SweeTARTS Gummies,” she said. It represents an innovative communication tool that has not only changed the way consumers connect and communicate in their daily lives but has also brought the world closer together.
The winning shape was selected based on the following judging criteria: level of creativity and originality, quality of the submission, and relevance to the contest theme of sharing your passions.
SweeTARTS Gummies feature an endless variety of fun shapes, including a turntable, VR headset and rocket ship, and are available in both sweet and sour fruity flavors including cherry, green apple, orange, lemon and blue punch. The new cellphone gummy shape will go into production later this year.
The new SweeTARTS Gummies and Sour Gummies can be found at retailers nationwide and are available in 4oz Share Pack ($1.69 SRP), 5.25-ounce Medium Peg ($1.99 SRP) and 10-ounce Stand Up Bag ($2.89 SRP).
*The equivalent of 52 bags of SweeTARTS Gummies.