SweeTARTS, the iconic candy brand that features colliding flavors, textures and forms, is once again innovating its Soft & Chewy Ropes candy line by launching two new, one-of-a-kind confections: SweeTARTS Twisted Rainbow Punch Ropes and SweeTARTS Twisted Mixed Berry Ropes Bites. Both new products offer consumers a multi-faceted candy experience full of vibrant colors and flavors that are rolling out to mass market, grocery and convenience stores nationwide this spring.
 
SweeTARTS Twisted Rainbow Punch Ropes take the classic sweet and tart flavor fusion a step further by bringing in a beautiful swirl of vibrant hues. Each multi-colored, twisted rope offers a rainbow fruit punch flavor mix with a matching delicately tart filling, creating bendable fun that's both fruity licorice and classic SweeTARTS all in one bite. SweeTARTS Twisted Rainbow Punch Ropes are sold at mass, grocery and convenience stores nationwide and available in four sizes; 3oz small peg; SRP $1.99 / 3.5oz share pack; SRP $1.99 / 5oz med peg; SRP $2.49 / 9oz LDB; SRP $3.49.
 
SweeTARTS Twisted Mixed Berry Ropes Bites are the newest poppable treat that combine three new tangy berry flavors, including cherry, strawberry and raspberry, twisted together and filled with a matching tart center. SweeTARTS Ropes Bites were a top-ranking innovation in 2019 and berry flavors are rapidly growing in the market. SweeTARTS Twisted Mixed Berry Rope Bites are sold at mass, grocery and convenience stores nationwide and available in four sizes; 3oz small peg; SRP $1.99 / 3.5oz share pack 3.5oz; $1.99 / 5oz peg; SRP $2.49 / 8oz SUB; SRP $3.99.
 
First introduced in 1963, SweeTARTS has grown into a fan-favorite candy brand known for its electrifying flavor combination of delightfully sweet and tart. SweeTARTS products are known for being more than "just one thing" - they are long and short, chewy and hard, sweet and tart. SweeTARTS latest marketing campaign, "Be Both™," celebrates the multi-dimensionality of its products, and its Gen Z brand fans who live unapologetically colorful lives. The campaign celebrates Gen Z and their desire to reject one-dimensional definitions of identity by celebrating their passions, expressions and tastes, and connecting this back to the brand's multitude of colliding flavors, textures and forms.
 
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