Bob’s Better Bars
Bob’s Red Mill extends oats from bowl to bar with first foray into snack aisle
Forty years after reviving old world-style milling, Bob’s Red Mill is bringing its expertise in whole grain foods to the snack aisle. Bob’s Better Bars combine the company’s signature whole rolled oats with peanut butter and ingredients like honey, chocolate, strawberry and banana to create five chewy, nutritious bars.
The bars are another way for the employee-owned company to satisfy consumer demand for easy, portable nutrition following the popularity of its lines of Muesli and Oatmeal Cups.
Inspired by founder Bob Moore’s own family recipe, Bob’s Better Bars start with simple ingredients – whole grain oats, peanut butter and honey – to strike a balance of nutrition and flavor.
Bob’s Better Bars are gluten free, Non-GMO Project verified, and free of soy, dairy and eggs. Each bar offers up to 7g of protein and a good amount of fiber to help fuel runners, parents, kids and anyone looking for a quick breakfast, afternoon pick-me-up or meal replacement.
Five flavors include:
• Peanut Butter Chocolate & Oats
• Peanut Butter Jelly & Oats
• Peanut Butter Coconut & Oats
• Peanut Butter Banana & Oats
• Peanut Butter Apple Spice & Oats
The bars are available online via www.bobsredmill.com, as well as at select retailers nationwide, for a suggested retail price of $1.99 per 1.7-ounce bar.