Bob’s Red Mill Muesli Cups
Company expands single-serve cups beyond oatmeal with whole grain European-style cereal
Building on the success of its Oatmeal Cups, Bob’s Red Mill is helping consumers get a healthy meal on-the-go with its new Muesli Cups in three varieties: Tropical, original Gluten Free and grain-free Paleo. All three are available now at Whole Foods Market® stores nationwide, the exclusive retailer of the new Bob’s Red Mill Muesli Cups.
The new Muesli Cups are easy to enjoy hot or cold, and made with the same clean, whole ingredients – rolled oats, nuts, seeds and dried fruit – as the European-style muesli that’s become one of the employee-owned company’s best sellers. The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after founder Bob Moore returned inspired by his travels abroad.
More than half of Americans, 53% according to The Hartman Group, eat breakfast alone. Taking a cue from the popularity of its Oatmeal Cups, and changing consumer habits, Bob’s Red Mill recognizes busy lifestyles are motivating people to look for nutrition-dense meals they can take with them. The Muesli Cups deliver 5-7 g protein, a good amount of fiber, low sugar, and are suitable for specialty diets like paleo and gluten free.
The versatile Muesli Cups can be enjoyed for breakfast and any time as a snack. Prepare hot like oatmeal by adding hot water or milk, serve cold with either yogurt, milk or plant-based milk, or refrigerate overnight with milk or a dairy alternative for easy overnight oats.
Bob’s Red Mill Muesli Cups are available now at Whole Foods Market® stores nationwide at a suggested retail price of $2.49.