South Mill Champs, one of North America's largest mushroom growers, announced the launch of the company's new snack food venture, Shrooms Snacks. The brand aims to provide great tasting, better-for-you snacks using mushrooms grown and handpicked on the South Mill farms in Kennett Square, Penn., the mushroom capital of the world.  

"We saw an opportunity to create something new and authentic using our 80 years of mushroom growing experience," says David Eberwein, Director of Innovation & Business Development at Shrooms Snacks. "As the popularity of plant-based snacking continues to rise, we started thinking about ways to reinvent the mushroom to create convenient, better-for-you snacks that taste amazing and use the fresh, whole mushrooms we're growing and farming every day. After much development, we've created a line of snack products that are unlike anything else on shelves today, and we're excited to bring them to mushroom lovers everywhere."

The company is entering the snack food category with a real bang—releasing four product lines with a combined 14 flavors.

Shrooms Crispy Mushrooms (SRP $5.99, 2.0-ounce): These crispy-crunchy snacks are made from fresh, thick-cut mushrooms. The are available in five flavors including Sea Salt, Spicy Jalapeno, Mesquite Barbeque, Pizza and Original Portabella, Shrooms Crispy Mushroom Snacks.

Shrooms Mushroom Jerky (SRP $6.99, 2.5-ounce): These products are made from tender shiitake and meaty portabella mushroom caps. Shrooms Mushroom Jerky is deep-marinated a full day to produce three robust, adventurous flavors including Honey Chipotle Shiitake, Roasted Teriyaki Portabella, and Original Portabella.  

Shrooms Splits Jerky (SRP $7.99, 2.5-ounce): This ultimate hybrid snack pairs marinated mushroom jerky made from meaty portabella mushroom caps with other chewy jerky varieties including Turkey, Berries, Filet Mignon and Peppered Beef, which are made from grass-fed, USA-bred beef.

Shrooms Snack Bar (SRP $7.96 4-pack; $1.99 single): A game-changing, allergy-friendly bar made from simple, wholesome ingredients including crispy mushrooms. Flavors include Crispy Mushroom Chocolate Chunk and Crispy Mushroom Sweet & Savory.

Mushrooms are a functional superfood, packed with important nutrients like vitamins D and B, selenium, potassium, zinc, copper and fiber, all essential to a balanced diet. All product lines are tree nut free and dairy free, and the majority of SKUs are gluten free, vegan, and kosher. Shrooms Crispy Mushroom Snacks are Non-GMO Project Verified.