Kashi fans and cereal lovers alike can now enjoy Kashi GO's newest plant-based protein cereal, Maple Brown Sugar Flakes & Clusters, a mix of hearty flakes and crispy clusters made with pumpkin seeds, lentils and quinoa. The introduction of Maple Brown Sugar Flakes & Clusters follows Kashi's product redesign to its best-selling GOLEAN line, which is now called Kashi GO.
Kashi GO Maple Brown Sugar Flakes & Clusters features crispy clusters sweetened with a hint of cinnamon and brown sugar. This is the first cereal in the Kashi GO line to have a flake format, featuring a proprietary recipe that delivers protein inside the flake, while still incorporating the crunchy clusters that people love and expect from Kashi.
Each serving of Maple Brown Sugar Flakes & Clusters delivers 10g plant-based protein, 5g of fiber, 36g of whole grains and 9g of sugar and is Non-GMO Project Verified, and Kosher.
The new cereal is the first innovation in the rebranded Kashi GO line, the best performing natural and organic cereal on the market. Maple Brown Sugar Flakes & Clusters follows the debut of Peanut Butter Crunch cereal in 2018 which quickly became a hit, making it the best performing natural and organic ready to eat cereal launch in 2018.
Kashi listened to consumer feedback and created a refreshed Kashi GO logo and look and feel that reflects people's on-the-go lifestyle. Whether shopping in the grocery aisle or online, people will be able to easily recognize the beloved product line as the Kashi colors remain the same and align to specific flavors. The new, shortened and powerful Kashi GO name (without "lean") pays homage to the way people live – on-the-go and ready for the next adventure. Building on this empowering tone, Kashi added action words that bring the product to life on each box, representing cherished activities and goals like rise, flow, play, defy, crush, wander, and love.