Godiva, General Mills Launch Premium Baking Mixes
The new mixes are available in four varieties including Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte
GODIVA, a leader in premium chocolate, launched premium baking mixes in partnership with General Mills. With this product launch, GODIVA is expanding its footprint into the baking aisle, incorporating the brand's signature chocolate into baking mixes that will assist in creating specialty form desserts at home.
Available in four dessert options, Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte, the baking mixes each feature 72% Dark GODIVA chocolate callets. These baking mixes were created to assist at home bakers in making premium desserts with the addition of just a few ingredients, like eggs and butter, and even include a disposable baking dish, specific to each baking mix.
The new baking mixes exemplify GODIVA's dedication to bringing new, innovative products into the baking aisle, consumers' homes and beyond. During product development, GODIVA's executive chef chocolatier, Thierry Muret, was inspired by GODIVA signature truffles and chocolate pieces, including the Midnight Swirl, Raspberry Ganache Twirl, Cheesecake Truffle and Chocolate Lava Cake Truffle. Chef Muret worked in close partnership with the General Mills Baking team to ensure that the flavor and essence of each piece was pulled through into the final baking mix products for a rich, decadent experience.
GODIVA premium baking mixes can be found in the baking aisle of most major grocery stores and retailers, including Walmart, Kroger, Wakefern, Supervalu and AWG with a suggested retail price of $4.99.