Buddy Nutrition, a modern personalized nutrition platform created by leading health and wellness executives, announced its public launch. Buddy Nutrition is backed by Forerunner Ventures and Strand Equity, placing the brand in company with Birchbox, Glossier, Dollar Shave Club, Curology, HUM Nutrition, Flywheel, Chopt and Vita Coco.
Livio Bisterzo, founder of Buddy Nutrition and chief executive officer of the brand’s holding company, Green Park Brands, is best known for bringing some of the world’s fastest growing natural snack brands to market, including HIPPEAS’, Ugly Water, Reel Paper and Mavericks Snacks.
President of Buddy Nutrition, Dan Obegi, joins Bisterzo to grow the brand into the foremost leader in the nutrition segment of the health and wellness industry. Obegi has held executive positions with industry leaders including Chief Digital Officer at GNC, and led the successful sale of Dermstore.com, the number one skincare e-commerce retailer in the US, to Target as chief executive officer of the site.
The first launch from Buddy Nutrition is the Buddy Shot. For $79.95 a month (or just $2.67 per day), customers receive a full month’s supply of 1.8-ounce, ultra-customized, all natural fruit smoothie wellness shots. Two base flavors are currently available, the first being Berry-Berry + Banana and the second, Tropical Mango + Pineapple. Buddy Shots are a functional food, meaning they are fortified with additional nutritional ingredients to achieve specific goals beyond basic macro nutrition. Shot bases are all-natural, vegan, and free of dairy, soy, artificial colors and artificial sweeteners.
Customers have the option to alter formulas by adding vitamins, minerals, and botanicals to fit unique lifestyle and fitness needs, along with the desired level of each added ingredient. Want more energy? More focus? Need help with stress? Eating a vegan diet? There’s a personalized Buddy Shot just right for every need. Buddy Nutrition offers billions of possible combinations for each buddy shot formula, three different levels for each ingredient and the monthly option to alter the formula as goals are reached and interests change.
Smoothie Shots > Pills
Ideal for those who dislike swallowing pills and value convenience, Buddy Shots erase the need for taking a handful of bullet-sized supplements every morning. The tasty flavors act as a base for the vitamins, minerals, and botanicals so that they are easy to digest and do not irritate the stomach. Shots include the equivalency of approximately 15 pills in a concentrated, nutrition-packed ultra convenient 1-3 second gulp.
Every ingredient—from produce to vitamins to botanicals—is carefully selected by a team of nutrition professionals. Consumers receive access to a team of nutrition professionals or “buddies” for free. Nutrition buddies get to know their customers virtually and make recommendations based on their extensive knowledge of nutrition - no additional research necessary.
The Buddy Nutrition scientific advisory board, which features western and eastern medical doctors, registered dieticians, nutritionists and the unique Buddy Nutrition algorithm, advise on ingredient selection and quantity. Scientific advisory board members include Lonna Larsh MD and Dr. Miles Nichols DAOM.