Mars Inc. Embraces 'Seeds of Change' Accelerator
Speaking at New Products Conference: Dan Jackson, Mars Food North America
Vice President of Marketing
Mars Food North America
This spring, Mars introduced its SEEDS OF CHANGE Accelerator to help early stage food-focused companies fast-track growth and live their purpose to build a healthier and more sustainable future.
Named after the Mars Food organic seed and food brand, SEEDS OF CHANGE will select six US and four Australian participants this summer, in the following areas: start-up food brands, innovative experiential offerings, new business models, and emerging technology.
The search will focus on companies that share the Mars food values of (1) World Flavors, (2) Plant-Based Eating, (3) Easy-Meal Solutions, (4) Responsible Food and (5) Creating with Care. Come hear Dan Jackson, discuss those value and stories about how Mars is supporting its 10 first-year participants.
Likewise, Jackson will talk about how Mars views innovation in a such a fast-paced and changing market, and other unique approaches Mars takes to meet consumer needs.
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