Flavor Producers, LLC, West Hills, CA, used SupplySide West to introduce an expanded portfolio of natural flavors with plant-based technologies branded as Rutz™.
Flavor Producers presented a new theme, Transparently Delicious™, to introduce both its extensive organic line of flavors as well as their versatile and complex tasting Rutz products. At SupplySide West, the new Rutz line was featured in a Root Beer or Juniper Lime seltzer water beverage.
“The vast portfolio of natural and organic flavors as well as the innovative and experienced team at Flavor Producers is an exciting platform,” said Warren Beth Warren, chief commercial officer. “They have been the early pioneers and artisans in this category long before it became mainstream.”
Warren adds, “Consumers are more complicated today in their desire to have food and beverages that are satisfying, deliver health benefits while tasting exotic or nostalgic in profile and providing label transparency.”
The Rutz Root beer and the Juniper Lime seltzer water concepts were examples of delivering on those expectations. Both drinks featured plant-based ingredients with zero calories, sodium or carbohydrates. Officials noted that the ingredient statement is transparent, while the taste profile was “rich and refreshing.”
Flavor Producers highlighted a gummy candy with an organic birthday cake flavor to also show how an indulgent taste profile can be translated across a variety of applications.
Flavor producers is one of the leading natural and organic independent flavor companies in North America with R&D and manufacturing across three sites in Valencia, Calif.; Cincinnati, Ohio; and Linden, NJ.