SMASHMALLOW®, the makers of premium snackable marshmallows and crispy rice treats, is set to expand their roster of permissibly indulgent snacks with the launch of SMASHGUMMY. Continuing to disrupt and innovate within the non-chocolate confection category, SMASHGUMMY offers low-sugar gummies in both fruity and sour flavor profiles in the brand's iconic hot air balloon shape.

SMASHGUMMY features only 3g of sugar per serving, and is made without the use of sugar alcohols, stevia, IMO's, or other compromising ingredients and is instead sweetened naturally with organic cane sugar, monk fruit, and allulose. Like all of SMASHMALLOW's better-for-you products, SMASHGUMMY is free from the top major allergens, is made with non-GMO ingredients, and uses a kosher certified bovine gelatin source – all while being free from controversial ingredients like carrageenan, artificial colors and flavors and corn syrup. Making its debut in two varieties; FRESH PICKED is a fruit-inspired medley of flavors including strawberry, cherry, orange and peach and a sour version including fan favorites such as watermelon, raspberry, lemon, and green apple in the aptly entitled PUCKER UP variety. SMASHGUMMY is available now on both Amazon and with an SRP of $3.29 per bag.