Thomas’Pick Me Ups Soft-Baked Oatmeal Squares, Thomas’ Mini Croissants
Thomas’ examined consumer insights to identify ways to make breakfast more enjoyable
The Thomas’® brand, creators and bakers of the original Nooks & Crannies® English Muffins, introduced Thomas’Pick Me Ups™ Soft-Baked Oatmeal Squares and Thomas’ Mini Croissants, two innovative products guaranteed to give on-the-go families a quick, portable breakfast fix.
As the breakfast category continues to evolve, Thomas’ looked to insights directly from consumers to identify ways to make breakfast a more enjoyable, efficient experience for the whole family. These two new offerings feature real ingredients that families can feel good about and answer a consumer demand for portability and convenience:
• Thomas’ Pick Me Ups Oatmeal Squares – When time is of the essence, new Thomas’ Pick Me Ups Oatmeal Squares serve up a reliable grab-and-go breakfast snack. These bite-sized, soft-baked oatmeal squares offer a soft and chewy texture baked with real ingredients that consumers can see such as rolled oats, chocolate chips, pumpkin seeds, sunflower seeds and cranberries.
• Thomas’ Mini Croissants – Crafted with mess-free dough and soft and rich in flavor, Thomas’ Mini Croissants add a little “bonjour” to every busy household’s morning routine. Thomas’ Mini Croissants can be enjoyed on their own, topped with breakfast-favorite spreads or served as a complement to any meal.
Thomas’ Pick Me Ups Oatmeal Squares and Mini Croissants are available now at grocery stores and other major food retailers in the Northeast – including New York, Philadelphia and Baltimore – alongside Thomas’ iconic lineup of breakfast classics including the original Nooks & Crannies® English Muffins, Bagels and Swirl Breads. This spring, Pick Me Ups Oatmeal Squares will continue to expand through the South and Midwest while Mini Croissants will be available nationwide.
Thomas’ dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies® English Muffin. The company has since added bagels and breakfast breads, including a line of swirl breads, to its breakfast offerings.