Plant-based Chicken Nugget Startup NUGGS to Launch This Spring
Brand will debut at Expo West in Anaheim on March 4-6
McCain Foods backed startup, NUGGS, will launch in retail this spring. NUGGS will also debut at Expo West in Anaheim on March 4-6.
Since its launch in 2019, NUGGS has sold out every version of its constantly updated nuggets through an entirely direct-to-consumer model that has relied on customer feedback to improve each release. Moving forward, NUGGS will be available in retail locations, beginning this spring. NUGGS has selected two retail broker partners: Acosta for the conventional grocery market and Green Spoon for the natural grocery market.
NUGGS will make its commercial debut at Expo West at booth N400.
As NUGGS expands its reach, it has hired industry veteran Matt Merson as Vice President of Sales. In his role, Merson will oversee the retail launch of the brand. His 30-year career in food and beverage includes 15 years in foodservice with both Dannon and Sara Lee. Since that time, Matt has held a number of key leadership positions across Coca-Cola, Energy Brands, Boxed Water and ZICO Coconut Water.