EggLife Foods, Inc., a Chicago-based food brand that uses cage-free eggs, not flour, to reimagine carbohydrate-heavy foods, announced that Andrea Schwenk has joined as the company’s vice president of marketing.
Schwenk is a seasoned brand-builder, working with food and beverage brands to develop results-driven global, national and local marketing campaigns and products. With experience on the agency, supplier and retailer sides of the business, working on several Fortune 500 B2C and B2B brands, Schwenk is a dynamic and strategic marketing leader. She has been serving as an innovation consultant for EggLife Foods since January of 2020.
Prior to joining EggLife Foods in a full-time capacity, Schwenk served as director of beverage innovation at Buffalo Wild Wings where she led strategic planning, product development, and promotional strategy for the complete Buffalo Wild Wings beverage portfolio. Among her many accomplishments was the implementation of a data-driven location-specific draft beer assortment and marketing strategy for Buffalo Wild Wings 1,200 locations.
Schwenk began her career in advertising with the Burger King account at Wunderman where she laid the foundation for a career in food and beverage marketing. Following her time at Wunderman, Schwenk served as an associate brand manager at Beam Suntory on the better-for-you brand, Skinnygirl Cocktails. While there, she led the development of the brand’s first global advertising campaign and launched 11 new product innovations in 10 months to secure market leadership and exceed case volume goals by 280%. Following Beam, Schwenk served as a management director at FCB Chicago where she led the Aramark business and created a new brand identity and positioning, transforming the brand into a catalyst for innovation.
Schwenk joins a team of seasoned consumer packaged goods executives led by chief executive officer, David Kroll, who was appointed in the fall of 2019, and Ross Lipari, chief sales officer, who joined the company in January of 2020. Kroll previously served as chief executive officer of the Chicago-based coconut water startup Coco5 and, before that, as chief marketing officer at MillerCoors.
Schwenk holds degrees in Journalism, Spanish and Business from Iowa State University.