SNICKERS® unveiled the brand's biggest innovation to date, combining two beloved treats – SNICKERS bars and brownies – to create SNICKERS® Peanut Brownie. The new SNICKERS Peanut Brownie features two individual squares, coated in the classic SNICKERS chocolate, with a layer of caramel and a chewy peanut-brownie filling.
SNICKERS Peanut Brownie will launch in January 2021, but first, SNICKERS is offering fans the exclusive chance to get their hands on the limited first batch this summer. Fans can visit SNICKERSBrownie.com and follow the countdown to claim a free box of the new SNICKERS Peanut Brownie bars. Once the countdown clock hits zero, 1,000 boxes will be available, while supplies last. Fans who are quick enough to claim a box will get a taste of the exclusive first batch when it ships this September.
SNICKERS Peanut Brownie will be available nationwide beginning January 2021 in Single (1.2oz), Share (2.4oz) and Sharing Stand Up Pouch (6.61oz) sizes.