In partnership with Boardwalk Frozen Treats, LLC, fairlife is extending its dairy nutrition credentials to the $14B** ice cream category, the company's first venture away from beverage-related products and into frozen desserts. fairlife® Light Ice Cream will be available at select retail stores.
fairlife Light Ice Cream is made from ultra-filtered milk to deliver a product with a creamy texture and a strong nutrition profile compared to traditional ice cream. The lactose-free ice cream is available in seven flavors, including Vanilla, Chocolate, Cookies & Cream, Chocolate Peanut Butter, Double Fudge Brownie, Java Chip and Mint Chip.
Depending on the flavor, it has 8-9g of high-quality protein and 40% less sugar than traditional ice cream***. fairlife Light Ice Cream is crafted with natural flavors, it has no artificial preservatives or colors. In addition, the milk used comes from cows raised without artificial growth hormones.
The new ultra-filtered light ice cream will be sold at a suggested retail price of $4.98 per 14oz container in select grocery chain stores. This includes Albertsons Companies, Inc; Big Y Foods, Inc; Food City; Food Lion; Harris Teeter Supermarkets, Inc; Hy-Vee; Jewel-Osco; Lowes Companies, Inc; Lucky Stores; Raley's Supermarkets; Safeway, Inc.; Save Mart Supermarkets; Vons; Walmart, Inc; and WinCo Foods. Following this launch of fairlife Light Ice Cream, the companies will expand its distribution to include more grocery, retail, and convenience stores nationwide.
*Source: Kantar 2019
** Source: Mintel 2019
***Compared to the leading brand(s) of traditional ice cream