WEDNESDAY SEPTEMBER, 16
Director of Business Development
Sr. Director - Strategy & Analytics
Historically, research has recruited respondents based on what they claim to be true. But relying on people’s memory and integrity—both of which can be faulty—causes enormous discrepancies in data. A 13-year CPG products veteran, Leslie Na has experienced these challenges the hard way across leading brands within White Wave Foods and Procter & Gamble.
Now, as a Director at Ibotta Insights, Leslie unveils a higher standard and discusses how verified buyers and purchase data can change the game for start-ups and larger corporations alike.
Listen in as she also talks real-world insights strategy and solutions with Travis Spaeth, Senior Director of Strategy & Analytics at Birch Benders. Birch Benders is a fast-growing startup based in Denver, Colorado that manufactures premium pancake and waffle mixes, toaster waffles, and microwaveable cups.