Catalina Snacks Inc., one of the fastest-growing companies in the keto-friendly cereal and snack food categories, announced that industry veteran Joel Warady has joined the company as president. Warady will lead the growth and expansion of Catalina Snacks as its low-sugar / keto-friendly products continue to capture category leadership positions throughout the US at major retailers.
Warady is a proven leader with over 35 years of global CPG industry experience, including leadership positions in North America, the United Kingdom, and the EU. An industry-recognized brand-builder, he has built his career across a broad spectrum of roles in marketing, sales, operations, and strategy during his involvement in multiple successful start-ups in both food and personal care. Most recently, Warady successfully led the Enjoy Life Foods business for Mondelez, Intl. after having grown the company as its sales and marketing leader and playing an instrumental role in successfully negotiating the 2015 acquisition of the business by the global snack food giant.
Catalina Snacks has developed a robust omni-channel business since its inception in August 2018. In addition to Catalina's industry-recognized Direct-to-Consumer business that continues to see exponential growth, the Catalina Crunch brand is now in over 5,000 retail doors throughout the US. After having first launched in the cereal category, Catalina recently introduced product lines in the cookie and smoothie-kit categories, with additional Keto-Friendly snack launches targeted for 2021.
In addition to his role at Catalina Snacks, Warady continues to serve on numerous advisory boards for emerging brands and technology companies in the CPG space. He also serves as chairman of the Chicagoland Food & Beverage Network and a mentor in the Good Food Accelerator program in Chicago.