Hooray Foods debuted an innovative meat-free bacon with a 300-store rollout in Whole Foods. The brand is breaking through barriers to entry with a product that looks like bacon, sizzles like bacon, smells like bacon and tastes like bacon, but instead puts health, environment and animal welfare first.
Hooray Foods' market entry comes at a time when plant-based alternatives are enjoying unprecedented popularity with an estimated growth projection of $140 billion by 2029, according to Barclays analysts. Hooray Foods' plant-based bacon is minimally processed and made with a mix of umami and salty, smoky flavors with a hint of sweetness. This is achieved with coconut oil, rice flour, tapioca starch, liquid smoke, umami seasoning (shiitake mushrooms, salt, mushroom extract, calcium carbonate), maple syrup, salt and beet juice concentrate.
Whether a consumer is concerned with the environment, animal welfare or their health, Hooray's plant-based substitute contributes both to a cleaner planet, reducing carbon emissions by over 80%. 
With a seven-region rollout in Whole Foods, Hooray Foods' product is gluten-free, allergy-free, dairy-free, soy-free, and meat-free.