Colorado plant-based food brand OZO® announced the official retail launch of its new True Bite™ Plant-Based Bacon, now available in Sprouts Farmers Market nationwide and coming soon to more retailers. The True Bite Experience brings together everything you know and love about bacon, for a savory experience made from plants. This launch follows the successful launch of True Bite Chicken cutlets and shreds earlier this year.

Prepared Foods Favorite Products Badge

With three flavor offerings, including Cracked Black Pepper, Applewood Smoke and Spicy Jalapeño, the new bacon products from OZO will satisfy the desire to wake up and enjoy the smell, sizzle and taste of bacon, but with zero cholesterol and less fat. Crafted with a unique process that combines cutting edge capabilities, culinary ingenuity and plant-based expertise, the plant-based bacon is as versatile as the animal-based option.

OZO Plant-Based Bacon products are easy to prepare and provide the multi-sensorial eating experience from the look and aroma to the taste and texture that bacon-lovers crave. The products are now in Sprouts nationwide and are available to purchase online at