TRUFF, a brand known for its hot sauce with a unique blend of truffles and spice, announced its first-ever category expansion with the launch of TRUFF Pasta Sauce. Using the same flavor profile and design that catapulted TRUFF's Hot Sauce into social media communities, TRUFF's Pasta Sauce brings an elevated option to the rapidly growing $7B pasta sauce market.
TRUFF Pasta Sauce features a recipe of ripe tomatoes, delicate herbs, black truffle and red chili peppers. Available in two distinct varieties, Pomodoro and a spicy Arrabbiata, TRUFF's Pasta Sauce is simmered to perfection and designed to elevate your favorite pasta or pizza. TRUFF will debut the new pasta sauces online, at select Whole Foods and nationally at Bloomingdales and Neiman Marcus.
TRUFF has experienced company growth since its launch in 2017. In early 2019, the brand announced a valuation of over $25 Million. Since then, and in 2020 alone, the company had over 300% growth while expanding its retail footprint in over 3,000 stores across America and around the world in Australia, South Korea and Kuwait.