Diamond Crystal Brands, Idahoan Foods, Knouse Foods, and Mount Franklin Foods joined to launch the Foodservice Brands Alliance ("FBA" or the "Alliance"), the first dedicated network for manufacturers in the foodservice industry. Members of the FBA will align on go-to-market strategies to drive industry leading efficiencies within the Broker Sales Agency model in foodservice.
The traditional broker model was ready for innovation. In turn, the FBA seeks to revolutionize the traditional model of sales agency representation by focusing on accountability, simplicity, and transparency. The Alliance has chosen to work with Broker Sales Agencies that are committed to innovation and strategic collaboration. Foodservice Brand Alliance allows for customized, tailored response to manufacturer needs.
The Alliance envisions growing its network to include other best-in-class food manufacturers that are committed to driving efficiencies in the Broker Sales Agency model.
The Alliance will be managed in consultation with Pentallect, a food industry strategic consulting firm.