Prepared Foods profiles new prepared cereals, frozen breakfast bowls, egg-based entrees and more.


Lots of Taste, Little Time

Bob Evans Farms Inc., New Albany, Ohio, introduced two new refrigerated, “weekend-style” breakfast items that can be enjoyed all week long.

Made with cage-free eggs, new Bob Evans Omelet Rolls come in three different varieties: Egg with Salt & Pepper; Egg & Cheeses; and Egg White Spinach & Herb. Officials say each Omelet Roll has 6g to 8g of protein and consumers may choose to stuff them with additional fillings—or just roll them up and eat them plain.

New Bob Evans Egg Bites feature cage-free eggs and come ready to heat-and-eat in a versatile microwaveable tray. Each package comes with two in a pack. There are three varieties: Cheese; Bacon & Cheese; and Bob Evans Sausage & Cheese. The low-carb Egg Bites have 15g to 17g of protein in each two-bite serving.


Sugar Free

Kashi Simply Raisin Cereal

Kashi, Solana Beach, Calif., says its new Simply Raisin biscuit cereal is the brand’s first zero grams added-sugar offering.

Kashi Simply Raisin eliminates added sugars and delivers 7g of fiber and 7g of protein. The biscuits feature sun-ripened, California raisins and a touch of cinnamon. Officials note that the crispy whole wheat biscuit cereal made with Certified Transitional wheat.

Certified Transitional farming is a way to support farmers during their three-year journey to become USDA certified organic by ensuring their crops are grown using sustainable processes, which means avoiding genetically modified seeds or conventional synthetic pesticides. Kashi is supporting these farms in transition to organic practices with new foods like Simply Raisin that are made with ingredients made from transitional wheat.

Kashi’s new Simply Raisin Cereal is available nationwide at Walmart and other major grocery
retailers for $4.39.


New Name in Cereal

CLIF Blueberry & Almond Butter Cereal

Already well known for its various bar offerings, Clif Bar & Company, Emeryville, Calif., broke into the breakfast cereal category this June with four 15oz varieties. Officials note that new CLIF Cereal (with MSRP of $6.98) contains 30% to 40% less sugar than other leading brands.

Clif Bar says the new cereals feature organic grain flakes and oats, granola clusters with organic oats, and real nut butters, and 7g or more of protein and fiber per serving. Officials note CLIF Cereal packaging is the company’s first to deliver against their Ellen McArthur Foundation sustainable packaging commitment to be 100% reusable, recyclable, or compostable by 2025.

Here’s how the company describes each variety:

Blueberry & Almond Butter – Made with organic "naked" oats, which help reduce transportation carbon emissions by 35% compared to hulled oats;

Apple Cinnamon & Almond Butter – Nutritious crispy flakes made from hard red winter wheat, quinoa, buckwheat, and sorghum, which help support crop diversity;

Honey & Peanut Butter – Featuring real wildflower nectar made by bees;

Chocolate & Peanut Butter – Made with cocoa from Rainforest Alliance Certified farms.

CLIF Cereal debuted in Walmart stores nationwide in late June and on starting in early July.


Easy Omelets

Just Crack an Egg Omelet Rounds

Kraft Heinz Company, Pittsburgh and Chicago, extended its Just Crack an Egg line with new Omelet Rounds. 

Officials say Just Crack an Egg Omelet Rounds are made with cage-free eggs and use a proprietary microwave baking method to achieve “a hot and fluffy center” for delicious taste with no artificial flavors, dyes, or preservatives. 

New Omelet Rounds come in four flavors. The All American features uncured bacon and sharp cheddar cheese. A Three Meat variety has pork sausage, uncured bacon, uncured ham and cheddar cheese. The new Classic Omelet Round has uncured ham, cheddar cheese, red pepper, green pepper and onion. A Broccoli Cheddar variety features cheddar cheese and broccoli.

Just Crack an Egg Omelet Rounds (MSRP: $3.49) are available in the refrigerated aisle at grocery stores nationwide.


Plant-Based Bowls

Sweet Earth Protein Lover's Breakfast Bowl

Sweet Earth Foods, Moss Landing, Calif., says its new heat-and-eat Breakfast Bowls are out just in time as consumers return to busy, on-the-go lifestyles. Officials say three new bowls are “inspired by classic savory regional scrambles” and all offer between 17g and 20g of plant protein and 3g to 5g of fiber in every bowl.

The Sweet Earth Protein Lover's Breakfast Bowl is a plant-based meaty scramble filled with cage free eggs, plant-based sausage and bacon, spinach and cheddar cheese. A Southwest Veggie Breakfast Bowl has cage free eggs, poblano peppers, black beans, cilantro lime brown rice and Monterey jack cheese.
A new Huevos Rancheros Breakfast Bowl features cage free eggs, plant-based chipotle seitan, cotija cheese, sweet potatoes, peppers and tortilla strips.

New Sweet Earth Breakfast Bowls have a suggested retail price of $4.79 and are available at retailers nationwide including Whole Foods Market, Fresh Thyme Market, Walmart, Kroger stores and Target.