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Better for YouProteinsProbiotics

FORM + FUNCTION

New Functional Foods, Drinks and Supplements Entering the Market in October 2021

This month's collection includes plant-based shakes and a protein drink for growing boys

Entenmann's x Obvi Super Collagen Protein Powder Chocolate Chip Cookie Flavor
October 22, 2021

Prepared Foods profiles new functional foods, drinks and supplements.

 

Plant-Based Shakes

Kyäni, Inc., Idaho Fallas, Idaho, introduced Kyäni Origin plant-based shakes to the company’s new Nitro Nutrition program.

Officials say Kyäni Origin features a premium plant-based protein blend made from fava beans, peas, pumpkin, and sunflower seeds. The blend is formulated to support strong muscles, help fuel metabolism, help maintain healthy weight, and support healthy blood sugar levels. In addition to 20g of plant protein, Origin has MCT for long-lasting energy, L-citrulline malate to support natural nitric oxide production, and prebiotic fiber to support healthy gut flora. Origin is all-natural, dairy-free, gluten-free, soy-free, non-GMO, vegan, and comes in Chocolate (21oz) and Vanilla (19.7oz) flavors.

Products are sold online at the company’s website at www.kyani.com

 

Prebiotic Pop

Health-Ade Prebiotic Pop

Already known for its kombucha, Heath-Ade LLC, Torrance, Calif., says it developed a “modernized” version of its prebiotic soda line, Health-Ade Pop (formerly known as Health-Ade Booch Pop).

The better-for-you sodas come with new packaging, flavors, formulations and an omni-channel marketing campaign. Six varieties include Pomegranate Berry, Lemon Lime, Ginger Fizz, Strawberry Vanilla, Apple Snap, and Juicy Grape. Health-Ade Pop is available at major national retailers (MSRP $2.99), including Whole Foods, CVS, and Walgreens, as well as online through Health-Ade's website and on Amazon.com.

“Health-Ade Pop is about having fun with what you drink, but also getting more function out of it,” said Charlotte Mostaed, vice president of marketing. “There's no need for trade-offs with Pop. You truly can have it all: good-for-your-gut prebiotics, detoxifying acids, and the delicious, totally craveable fizz of a refreshing soda. It's soda, redefined!"

 

Growing Boys

Grow Daily Boys 10+ Protein Drink Powder

Israel’s Nutritional Growth Solutions, Ltd., Tel-Aviv, introduced a "Grow Daily Boys 10+" protein drink powder for boys 10 and older. Launching in the US, officials say the new line contains a patented mixture of macronutrients designed to boost an adolescent's growing body and increase muscle mass.

Grow Daily Boys 10+ was formulated with the specific nutritional needs of boys 10 and older in mind. Each serving contains 18g high-quality whey protein, lipids, and complex carbohydrates, plus micronutrients scientifically proven to be related to growth. These include zinc, calcium, iron, and vitamins A, D, and C.

The new line is available in three flavors: Chocolate, Vanilla, and "Plain" (a neutral base) flavor. Grow Daily Boys 10+ Plain is versatile, crafted to be added to milkshakes, fruit smoothies, yogurt, or other delicious recipes.

 

Protein Partnership

Entenmann's x Obvi Super Collagen Protein Powder Chocolate Chip Cookie Flavor

My Obvi LLC, Kearny, N.J., teamed up with the Entenmann's bakery brand, to create an Entenmann's x Obvi Super Collagen Protein Powder in a Chocolate Chip Cookie flavor.

Officials say the product promotes healthy hair, skin, joints, and nails and a 13.54oz canister offers 30 servings. It retails for $44.99 exclusively at MyObvi.com.

"With a mission to bring people the best tasting collagen solutions available, teaming up with Entenmann's has been a dream," said Obvi CEO and Co-Founder Ronak Shah. “We're proud to have grown exponentially and in just two years be able to align with such an iconic name.”

Entenmann’s is a brand of Bimbo Bakeries USA.

KEYWORDS: collagen dairy-free micronutrients pea protein

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