Have you ever topped your Pop-Tarts® with butter? While this may be a head-scratcher for some, over the years, putting butter on Pop-Tarts® has morphed into a thing, a trend, a passion even.
Whether you're a butter believer or not, Pop-Tarts is bringing the debate — to spread or not to spread? — to America's kitchen tables with the limited-edition Pop-Tarts® x Butter Kit, encouraging people to try this phenomenon for themselves.
Created in collaboration with Banner Butter, an Atlanta-based small-batch butter maker, each kit features exclusive butter blends, hand-selected by Banner Butter's head churner and paired with fan-favorite toaster pastries:
• Pop-Tarts Frosted Strawberry
• Pop-Tarts Frosted Brown Sugar Cinnamon
• Pop-Tarts Frosted Chocolate Fudge
Six slow-cultured Banner Butter varieties:
• Honey Habanero
• Sea Salt
• Cinnamon, Cardamom and Ginger
• Balsamic Fig and Caramelized Onion
Pop-Tarts® x Butter Kits are exclusively available for purchase online at bannerbutter.com/poptarts on Tuesday, Nov. 16, starting at 12pm EST, for $25 (while supplies last).