Unreal is expanding into seasonal snacking with a limited-time Peanut Butter Cup S’mores Kit, launching at Target. The offering reimagines the classic campfire treat by swapping traditional chocolate for the brand’s dark chocolate peanut butter cups, paired with gluten-free graham crackers from Partake and vegan marshmallows from Dandies.

Retailing for $14.99, the kit taps into growing nostalgia-driven demand, with rising consumer interest in s’mores and “better-for-you” versions of familiar treats. Each component aligns with Unreal’s ingredient standards, featuring organic peanuts, Fair Trade Certified dark chocolate and formulations free from corn syrup and gelatin.

As the brand’s first partner product, the kit highlights opportunities for cross-brand collaboration in the better-for-you space while delivering a convenient, ready-to-assemble format for seasonal occasions and at-home indulgence.