Plant-based pioneer Follow Your Heart launched USDA-certified organic SuperMac, a new macaroni option paired with deluxe sauces that are made with vegetables, beans, and cashews. SuperMac is bringing a fresh approach to the nostalgic pantry staple, expanding the macaroni and cheese category beyond processed cheese "alternatives" to a reimagined nutritious option made with whole foods that offer "real food, real fast."

This launch marks the entrance into an entirely new category for Follow Your Heart as it is the company's first product to hit shelves as a main meal staple option found in the grocery aisles. Available exclusively at Whole Foods Market locations nationwide until the end of March 2022, SuperMac comes in two flavors: Cheezy Carrot and Creamy Caulifredo™. Creamy and kid-friendly, it comes in an 8.1oz box with a deluxe sauce pouch for a suggested retail price of $5.99 and is ideal for a quick meal or as a side dish.

An evolution from the traditional boxed macaroni and cheese, Follow Your Heart SuperMac is an alternative to this mainstream US household staple and is made with organic ingredients including whole vegetables, beans, and cashews to provide a creamy yet dairy-free macaroni and cheese experience.

Follow Your Heart SuperMac debuts at a time when demand for plant-based as well as kid-friendly, parent-approved foods is at an all-time high. The growth rate for the US plant-based food market more than doubled in 2020, as sales surged 27% to $7 billion, according to the Plant-Based Foods Association and The Good Food Institute.

Follow Your Heart Cheezy Carrot SuperMac sauce is made with organic ingredients including carrots, butternut squash, and navy beans, and Creamy Caulifredo SuperMac sauce is made with organic ingredients including navy beans, cauliflower, and cashew butter. Key attributes of the product include:

* USDA Certified Organic and plant-based
* Allergen Friendly: dairy-, egg-, peanut-, and soy-free
* Cholesterol free and preservative-free
* Kid pleasing, convenient, and fast to prepare