Archer Rolls Out Cowboy Cut Beef Jerky Line
Fast-growing brand expands retail footprint with thick-cut, zero-sugar jerky in three bold flavors

Archer is on track to achieve half a billion in sales in 2026, and the fast-growing brand is introducing its new line of 100% grass-fed Cowboy Cut Beef Jerky, available at grocery stores nationwide this month.
Featuring a traditional, rip-and-tear texture, Archer’s thick and hearty Cowboy Cut Beef Jerky is made with real ingredients, zero sugar, and 11-12g of protein per serving. The new lineup is now available at retailers like Target, Albertsons/Safeway, Sprouts, CVS and Amazon in three flavors with a SRP of $7.99 per 2oz package:
- Archer Cowboy Cut Old Fashioned Beef Jerky: Bold and authentic smoky jerky flavor.
- Archer Cowboy Cut Mustard BBQ Beef Jerky: Tangy mustard meets smoky BBQ in this meaty beef jerky.
- Archer Cowboy Cut Spicy Beef Jerky: Fiery sesame garlic jerky that packs a flavorful punch, the brand says.
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