General Mills announced Doug Martin as chief brand and disruptive growth officer, effective Jan. 3, 2022. In addition to his current role as chief disruptive growth officer, Martin has overseen brand experience since July 2021. Martin will continue to report to Dana McNabb, chief strategy and growth officer, and oversee the company’s global brand building capability, as well as its emergent business innovation.

In his new role, Martin will have accountability for consumer brand experience and activations and focus on building modern brands, in addition to driving future long-term growth through General Mills’ corporate venture capabilities.

During his 15-year tenure at General Mills, Martin has held positions of increasing responsibility across the snacks, cereal and dairy operating units. Most recently, he served as president of General Mills’ North America Dairy operating unit, where he had responsibility for business and brand growth across brands like Yoplait and Liberté and led successful innovations like the launch of Oui by Yoplait. Martin joined General Mills in 2006 in the brand management function as an associate marketing manager in the organic food division.

Martin holds a bachelor’s degree in Economics from the Wharton School of the University of Pennsylvania and a Master of Business Administration from the Anderson School at UCLA.