InsightsNow, a behavioral research firm, hired Carrie Janot in the role of vice president of marketing. Janot will manage the company's high performance marketing team, accelerating InsightsNow's rapid growth trajectory through strategic marketing initiatives that communicate the company's mission and value as a provider of behavioral insights.
Janot is an accomplished multi-modal B2B marketing leader with expertise in developing high-performance marketing programs rooted in customer-centric strategies. She specializes in accelerating growth by building brand recognition, driving demand and increasing revenue. Throughout her career, Janot has worked across industries—from financial services to real estate to information services—and has been in charge of all aspects of marketing.
She worked most recently with Experian, a multinational consumer credit reporting company. She holds a bachelor of science in business administration with a concentration in marketing from Boston University. In addition, she is certified in marketing automation, pragmatic marketing and agile marketing.