Lifeway Foods, Inc., a US supplier of kefir and fermented probiotic products to support the microbiome, previewed its new line of adaptogenic functional mushroom beverages at the Winter Fancy Food Show in Las Vegas.
The Lifeway MSHRM Oat™ line is the latest addition to Lifeway's extensive portfolio of cultured oat beverages. In addition to containing 10 live and active probiotic cultures plus heart-healthy beta-glucans, the new product line features a variety of functional mushrooms and adaptogens, and will be offered in three unique flavor combinations:
Calm: Reishi and Vanilla Flavor – Decrease stress and anxiety while boosting your mood with nutrient-rich adaptogenic Reishi
Support: Mushroom Immune Blend with Aronia – A blend of adaptogenic mushrooms and aronia berry for powerful immune support
Focus: Lion's Mane Golden Milk with L-Theanine from Green Tea – Chill from stress-reducing adaptogens in Lion's Mane mushroom, and L-Theanine, turmeric and ginger to relax and boost your mood
According to Allied Market Research, the global functional mushroom market is projected to reach $19.33 billion by 2033. The increased interest in functional mushrooms is being driven by their safe and natural benefits that have long been a staple of traditional medicine. Supermarket News noted that mushrooms, oats and immunity are among the top natural industry trends for 2022, and that mushrooms saw explosive growth in 2020, driven largely by immune health interest, accounting for 61% of mushroom sales that year.