Adding to the brand’s growing line of nutrition bars, Lenny & Larry's launched The Complete Kickstart Bar, aimed at helping consumers start the day off right with protein and probiotics. The Complete Kickstart Bar is a soft, chewy breakfast bar with 8g of plant-based protein, probiotics for immune support, and 14g of whole grains. This new product is for busy mornings and on-the-go consumption, furthering the brand’s mission of promoting an active, healthy lifestyle through its better-for-you cookies and bars. 

In recent surveys, 36% of consumers have said they are adding or increasing plant-based protein in their diet, and 65% of consumers are more conscious of the immune system since the onset of the COVID-19 pandemic. The new product from Lenny & Larry’s addresses these trends in the consumer-packaged goods industry, as The Complete Kickstart Bar contains plant-based proteins and probiotics to support a healthy immune system. In addition, The Complete Kickstart Bar is Non-GMO Project Verified, vegan, kosher, and contains no high-fructose corn syrup, artificial sweeteners, or sugar alcohols.

The Complete Kickstart Bar will be available in four flavors including Blueberry Lemon, Apple Cinnamon, Banana Chocolate Chip, and Cranberry White Chocolate-Flavored Chip. Apple Cinnamon and Blueberry Lemon are available to purchase on the brand’s website in 4-count boxes for $5.49.