Oscar Mayer Cold Dog The hot dog brand tea
The hot dog brand teamed with premium frozen desserts company, Popbar, to introduced the new frozen treat
Oscar Mayer debuted the “Cold Dog,” a frozen pop flavored like an Oscar Mayer wiener. Stemming from Oscar Mayer’s “Stupid or Genius” campaign – focused on odd ways to enjoy the iconic wiener beyond grilling – the Cold Dog sparked a social media debate. While a cold hot dog may be polarizing, tens of thousands of fans relished the idea of a hot dog-flavored frozen pop and crowned the Cold Dog “genius,” so the brand made it a reality.
Oscar Mayer, a Kraft Heinz Company brand, is teaming up with Popbar®, a premium frozen desserts company known for handcrafted gelato on-a-stick to create the Cold Dog, boasting both refreshing and smokey, umami notes of Oscar Mayer’s iconic wiener -- all topped with a signature swirl of “mustard.” Now available for just $2.00 at select Popbar locations, hot dog lovers can taste the frank-tastic new invention in Long Beach, New York City, Alpharetta-Atlanta and New Orleans while supplies last.
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