Bel Group, Standing Ovation Form Strategic Partnership
Corporate move will help the companies meet the challenge of proteins for the future
Bel Group, a player in healthy snacking with cheese brands such as Babybel®, The Laughing Cow® and Boursin®, and the start-up Standing Ovation announce an exclusive partnership to incorporate casein milk protein, the main milk proteins, produced thanks to Standing Ovation’s technology, in Bel’s alternative cheese offerings. In September, Bel acquired an equity stake in Standing Ovation.
This partnership represents a unique competitive lever for both players. Bel, true to its pioneering spirit, is pursuing its strategy of innovation for the future of food. Standing Ovation is accelerating the development of its technology and its concrete application.
Diversification of quality protein resources is essential to feed a growing population, projected to reach 10 billion by 2050. Faced with this reality, and firmly committed to offering healthier and more responsible food for all, Bel Group is investing in development of proteins for the future, in addition to developing high-quality dairy products, fruit products, and plant-based offerings.
To this end, the Group has signed an exclusive partnership for cheese applications with the French start-up Standing Ovation.
Standing Ovation has developed an innovative precision fermentation process that produces caseins of non-animal origin. These proteins are identical to those naturally present in milk, and provide all the nutritional qualities, functionality, and traditional good taste of cheese. Standing Ovation’s casein protein also paves the way for products with a lower environmental impact and greater accessibility.
Bel and Standing Ovation’s scientific teams will work hand in hand at Bel’s R&D center in Vendôme, France, and at Standing Ovation’s facility in Paris, on the application of Standing Ovation’s technology to selected Bel products. As part of the collaboration, Standing Ovation will bring its ability to produce casein by fermentation and Bel will bring its unique cheese-making expertise and ability to integrate innovation into its products and processes.
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