After 38 years of building, managing, and growing Sugar Bowl Bakery as a family business, Andrew Ly, co-founder and current CEO & chairman of the board, has stepped aside from the CEO seat and appointed current president & COO, Joel Feldman, as his successor.

Feldman will lead all cross functional activity and will formulate and execute the company's long-term strategy, while Ly will continue to guide Sugar Bowl Bakery serving as an ambassador of the company culture and the face of the brand as chairman of the board.

Feldman joined Sugar Bowl Bakery in 2018 after over 10 years in leadership at ARYZTA, a global bakery company based in Zurich, Switzerland, supplying a wide-range of baked goods to the world's leading foodservice and retail companies. Prior to ARYZTA, Feldman had roles of increasing responsibility with The Clorox Company. He has an MBA from UC Berkeley's Haas School of Business and his undergraduate degree from Georgetown University.