INFINIT Nutrition, a brand operating in the personalized sports nutrition category, unveiled a new protein coffee drink mix called "Javi." The new product is a rebranding of one of the company's founding formulas, MUD, which has been a popular part of INFINIT's lineup since 2009.
The rebranding results from INFINIT's decision to update the cafe-inspired protein meal supplement formula. Part coffeehouse latte, part protein powder, the product name, MUD, has been redefined to the more representative "JAVI Instant Protein Latte."
To go along with the name change, Javi's packaging design has evolved as well, drawing inspiration from INFINIT's roots of working with adventure athletes while maintaining the rugged and natural look that has historically graced this coffee-infused formula's packaging.
Despite the change in name and packaging, INFINIT made the decision to not touch the recipe, which has garnered a loyal following over the years. Javi will boast the exact same nutritional breakdown and benefits as MUD, which include:
- Premium, ultra-filtered whey protein isolate
- Omega-3 rich golden ground flaxseed
- Real coffee (25 mg of caffeine in each serving)
- Clean, natural ingredients — No artificial colors, sweeteners or thickeners
Javi will be available for retail and wholesale purchase (SRP $44.99, 22-serving bag) at infinitnutrition.us, and will be coming soon to Amazon, and specialty retail stores nationwide.